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The 26thMarch is Purple Day, aimed at increasing epilepsy awareness across the world. In Hong Kong, Enlighten-Action for Epilepsy is the official Hong Kong partner for the Purple Day movement. The month-long ‘Paint the Town Purple’ campaign hopes to spread the word about epilepsy and literally paint the town purple. They are asking for the support from all sectors of Hong Kong, including bars and restaurants, businesses, residential buildings and members of the public.
Enlighten-Action for Epilepsy is a Hong Kong based epilepsy-focused charity which strives to benefit and support anyone directly or indirectly affected by this disorder. They focus on community support and welfare including support and counselling for epilepsy sufferers and families affected by the disorder. The charity is also responsible for spreading epilepsy awareness which helps to reduce stigmas attached to epilepsy as well as fighting for the fair treatment and equal rights for epilepsy sufferers. The charity runs bilingual education and training programmes in a variety of settings which aim to shed light on common misconceptions people have about epilepsy. They also provide information on what to do in the event of someone having a seizure.
Enlighten-Action for Epilepsy is calling on as many people as possible to actively participate in raising awareness during the month of March. There is a lot you can do to show your support; sign up your company and become an epilepsy friendly organisation as well as advertising the event with posters and information. You can also spread the word to other businesses, restaurants, retailers and members of the public.
To show your support on 26thMarch, you could organise a ‘dress purple for a purple note’ day where employees dress in purple and donate HK$10 towards Enlighten-Action for Epilepsy. There are purple Enlighten t-shirts for sale and companies can pre-order purple macaroons for a decadent snack. The charity has also created a promotional sentence for companies to use in order to spread the word on social media:
‘Today, March 26 is Purple Day, an international movement dedicated to raising epilepsy awareness worldwide. (Company Name) is proud to be supporting Enlighten-Action for Epilepsy towards raising epilepsy awareness in Hong Kong’.
Epilepsy is a greatly misunderstood disorder and often sufferers are targeted and subjected to unfair treatment. However, with the amazing effort of charities like Enlighten, stigmas are being broken down and the lives of sufferers are improving. You can help in spreading the word and painting the town purple. For more information please visit Enlighten’s website.
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